The Tray Is Never Just a Tray
Walk into any supermarket meat aisle and pay attention — not to the product, but to the packaging. The color of the tray. The way the meat sits. Whether the surface beneath it is wet or dry. Whether the whole thing looks tight and professional, or loose and uncertain.
Consumers make freshness judgments in under three seconds. And those judgments are made almost entirely on packaging cues.
That's not a marketing insight. It's a physiological one. Bright red meat against a matte black background signals premium. An absorbent base signals care. A rigid, warp-free tray signals structural integrity — which the brain reads as product integrity.
At XM XIEFA, we manufacture food trays from the ground up. Our PP Meat Tray is built for exactly this moment — the one where a shopper decides whether to put your product in the basket or keep walking.
Why PP (Polypropylene) Is the Professional Standard for Meat Packaging
Not every plastic performs the same in a cold chain environment. Meat packaging faces conditions that would compromise lesser materials: sub-zero freezing temperatures, sustained refrigeration, accumulated moisture, compression under stacking weight, and the heat stress of sealing machinery.
PP handles all of it.
Temperature resilience
— PP maintains structural integrity from freezing temperatures through the heat of film sealing. No warping, no brittleness, no deformation between the blast freezer and the retail shelf.
Chemical resistance
— Resistant to the acidic purge liquid released by fresh and frozen protein. The tray will not degrade, discolor, or react with meat juices over extended shelf life.
Food-grade certified
— Our PP material meets international food contact safety standards. It is safe for direct contact with raw beef, pork, poultry, seafood, and processed meat products.
Dimensional stability
— PP holds its shape under load. Stack thirty trays in a logistics carton and the bottom tray looks identical to the top one when it reaches the store.
Sealing compatibility
— The tray flange is engineered for reliable heat-seal adhesion with standard stretch film and top-seal film, creating the airtight, tamper-evident closure that fresh protein requires.
For meat processors and supermarket buyers, PP is not a preference. It is the only material that reliably meets all of these requirements simultaneously.
Product Specifications
Precision dimensions: 274.64 × 173.03 × 50.8 mm ` Capacity: 1300ml ` Thickness: 0.7mm PP ` Weight: 34.6g ` Includes absorbent pad
|
Specification |
Detail |
|
Material |
0.7mm PP (Polypropylene) |
|
Capacity |
1300ml |
|
Dimensions |
274.64 × 173.03 × 50.8 mm (10.8 × 6.8 × 2.0 in) |
|
Weight |
34.6g per unit |
|
Color |
Matte black |
|
Absorbent Pad |
Included as standard |
|
Applications |
Beef, pork, poultry, seafood, processed meats |
|
Sealing |
Compatible with heat-seal film and stretch film |
|
OEM/ODM |
Available |
The 0.7mm wall thickness is a deliberate engineering choice — substantial enough to prevent flex and collapse under product weight, lean enough to keep per-unit material cost controlled at scale.
The 1300ml internal capacity accommodates standard retail cut sizes across beef steaks, poultry portions, pork chops, and mixed seafood presentations without crowding the product or leaving excessive empty space — both of which negatively affect perceived value.
The Absorbent Pad: A Small Detail With an Outsized Impact
One of the most common complaints from fresh meat buyers — both trade and consumer — is purge accumulation. The liquid that raw protein releases during storage pools at the base of the tray, making the product look wet, old, and unappetizing.
The XM XIEFA PP Meat Tray ships with an integrated absorbent pad included as standard.
This pad sits beneath the product and actively wicks moisture away from the meat surface, keeping the presentation dry and clean throughout the product's entire shelf life. For retailers, this translates directly into:
Lower markdown rates on meat approaching its sell-by date
Reduced consumer complaints about product appearance
Cleaner handling for staff during replenishment
A visually superior display that holds its quality from the first day of merchandising to the last
This is not an optional upgrade. It is included in every unit because we consider it inseparable from the product's core function.
Built for the Supermarket Fresh Meat Counter
From retail beef sections to OEM/ODM brand packaging — the XM XIEFA tray performs across every fresh protein category.
The retail meat counter is one of the most demanding environments in food packaging. Products are handled multiple times before purchase. They sit under refrigeration lighting that amplifies any flaw in presentation. Consumers lean in close. The packaging has to hold up under all of it.
Our PP Meat Tray was designed with the supermarket in mind at every step:
The matte black surface creates high contrast against the natural colors of red meat, poultry skin, and fish — making the product the visual focus, not the container. It also reads as premium-tier to the consumer, justifying a higher price point for branded or organic ranges.
The ribbed sidewall structure adds rigidity without adding material weight. The tray resists lateral compression when consumers pick it up with one hand — the kind of handling that causes cheaper trays to flex and crack.
The flat sealing flange is dimensioned for consistent, wrinkle-free film application, whether applied by hand-stretch wrapping or automated tray sealing machines. A clean seal means a clean product presentation.
The internal cavity geometry prevents the product from sliding or shifting within the tray during display and transport, keeping the presentation intact from packing line to consumer hand.
Supermarket Fresh & Frozen — One Tray, Every Protein
Equally at home in the fresh seafood case — the XM XIEFA tray handles beef, pork, poultry, and fish with equal confidence.
The XM XIEFA PP Meat Tray is suitable for the full range of fresh and frozen protein products sold at retail:
Beef
— steaks, roasts, ground beef, short ribs
Pork
— chops, tenderloin, belly cuts, ribs
Poultry
— whole portions, bone-in pieces, processed fillets
Seafood
— fresh fish fillets, shrimp, scallops, mixed seafood
Processed meats
— marinated cuts, sausages, ready-to-cook portions
One tray format. Consistent quality across every category. For multi-department supermarket buyers and protein processors supplying multiple retail channels, this versatility reduces the SKU complexity of your packaging procurement without compromising on product-category fit.
OEM/ODM and One-Stop Service
The XM XIEFA PP Meat Tray is available for full OEM and ODM customization. If your brand requires a different dimension, color specification, wall thickness, or surface finish, bring us the requirement. We manufacture in-house, which means we control the tooling, the materials, and the output quality — without a third-party manufacturer in between.
One-stop service includes:
Custom tray dimensions and cavity configurations
Private label and branded packaging
Matching sealing machine supply — we can provide the equipment to complete your packaging line, not just the tray
For buyers setting up or upgrading a fresh food packaging operation, this single-source capability simplifies procurement, reduces lead time, and ensures the tray and the sealing machine are calibrated to work together from day one.
The Standard That Fresh Protein Deserves
Fresh meat has a short window to make a sale. The packaging cannot waste a single moment of that window with poor presentation, moisture problems, or structural failure on the shelf.
The XM XIEFA PP Meat Tray is built to hold the standard that your product deserves — from the packing house to the refrigerated display to the consumer's kitchen counter.
Contact the XM XIEFA team today to request samples, discuss custom specifications, or enquire about sealing machine compatibility for your operation.
XM XIEFA — Packaging built for the professional food chain.
